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Fragrance Trends for 2018

Creating scents that connect with people on an olfactory level, but also an emotional one, is no small challenge...

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By: TOM BRANNA

Editor



That is why Orchidia approaches this important undertaking in an exceptionally robust and painstaking way. Our methodology, The Human Algorithm, is a process that by which we take an exhaustive look at key facets of life today: personal care, fashion, socio-political, art, architecture, technology, and 24 other indices. The Human Algorithm Team culls and analyzes major and minor trends, providing a basis not only for our own development purposes, but also to provide a strategic roadmap for our customers.
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